Portland, OR – adidas Originals Skateboarding launched online today at
www.adidas.com/skateboarding. A preview of things to come, the launch of
the website reinforces adidas’ commitment to growing its skate business.
In July, the Originals Skateboarding collection will roll out at retail
with footwear and apparel sold at select, core shops. The launch will be
supported with a print campaign created by Evan Hecox and Dave Kinsey
featuring their limited edition footwear designs and the full adidas
“six pack” product offering.
The website will feature many components of the adidas Originals
Skateboarding program, including Mark Gonzalez, the “Gonzfather” of the
team currently in development. Look for the addition of more pro skaters
in the months ahead. The site features team images, video and a
regularly updated news section.
Today’s launch is a small hint of things to come; the complete site
launches the week of June 1st. Check it out, and bookmark