Reef congratulates their sponsored athletes Rochelle Ballard and Rob Machado on their nominations for ESPN’s “Action Sports Athlete of the Year” award. “Rochelle and Rob are amazing athletes.” says Jeff Cutler, Reef marketing director. “They both do more than just surf competitively; they give back to their communities on a consistent basis and are incredibly positive role models.”
The inaugural ESPN Action Sports and Music Awards will “unite athletes, sport legends, musicians and Hollywood celebrities” together for an evening honoring the year’s best athletes in surfing, snowboarding, skiing, skateboarding and motocross. Ballard and Machado are nominated in the surf category. The awards presented will be given to the athletes who “have shaped and continue to change the sports of the new millennium” as judged by a committee of team managers, marketing directors, former professional athletes and members of the media.
The ESPN Action Sports and Music Awards will be held on April 7, 2001 at the Universal Amphitheater in Los Angeles and will air on April 10, 2001 at 9:00 p.m. EST on ESPN.