Concept Promotes Midwood

Vernon, B.C., Canada (January 18, 2002) – Far West Industries Inc., owner of the Concept Performance Apparel, is pleased to announce the promotion of Collin Midwood to Sales and Promotion Manager for the Concept brand. In his new position, Midwood will be responsible for managing sales reps and distributors, marketing promotions and will work closely with the design team on product development.

“With his take-no-prisoners approach to getting the job done and youthful exuberance, Collin will be a tremendous asset and will continue to add momentum to the Concept brand,” commented Brad McCann, Director of Marketing and International Sales.

“Collin has spent many of his young years working within different facets of our industry. He has the time vested to achieve a true understanding of what it takes to be successful in this competitive business. Collin’s experience combined with hi s moxy will help us to elevate the Concept brand to the next level,” stated McCann. Midwood’s career began in 1998 as a wakeboarding coach and a snowboarding supervisor at the famed Mt. Seymour, in 1999 he moved on to the retail floor of Vancouver’s well known snowboard shop the Boardroom, in 2000 he worked as an independent sales rep eventually making his way to Concept as a sales and marketing assistant in late 2000.

Midwood enjoys snowboarding, wakeboarding, skateboarding, mountain biking and entertaining out of town guests. When he can find time, Collin still competes at the professional level in BoarderX. He will be operating from Far West’s Vernon office and can be reached 24 hours a day on his cellular telephone.

Far West Industries Inc. (CDNX – FWT) is an introspective company that takes a strong role in their industry to educate outdoor participants to be aware of their surroundings and the effect they have on the environment they are enjoying. Far West Industr ies Inc. has designed, manufactured and distributed premium outdoor-inspired products that have represented the best quality and value in the industry for twenty-five years. The company’s authentic Canadian brands include Far West Outdoor Clothing and Concept Performance Apparel, representing a diverse range of outerwear, sportswear and lifestyle apparel. The brands are distributed to fifteen countries around the globe including Canada, U.S., Japan, Korea, Europe, New Zealand and Australia. The company’s corporate offices and 60,000 square foot factory are located in Vernon, B.C., Canada in the heart of the Okanagan Valley, world-renowned for its extremely dry, inland powder snow.

For additional information about our company, it’s brands and products contact Brad McCann at Far West Industries Inc., 1701 Kosmina Road, Vernon, B.C., V1T 8T1, Canada, Tel: 250-542-0237, Fax: 250-545-2088, Email: >brad@far or visit