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Matthieu Perez and Harald Wagner of Deeluxe Snowboards go over the 2013/2014 boot lineup.
What overall trends are you seeing in the boot market?
Backcountry evolution, urban riding direction, light, performance driven, technical and quality products. Thermo fitting and customizing process. Adapt your gear to your riding.
Has your approach to lacing systems evolved in the past few years? If so, how?
C3: boot construction combined with lacing system.
What new construction techniques, technologies, or fabrics do you anticipate breaking out next year?
Leather lining, user friendly fast lacing system, shell construction combined with smart lacing, outsole technology combining sneaker look and technical features like cushioning.
What trends do you anticipate in the realm of graphics and colors?
Less is more. Dark based with highlight colours.
Have you seen any new trends in market segmentation?
Backcountry, noboard and jib products
From your perspective, what does it take to create a meaningful relationship with customers? In 2013/2014, what do you think customers will expect from the brands they back?
Offer the product they need and hope for.
Take customer feeback in consideration for development process.
Online technical support.
With the shifting landscape of production abroad, are you reevaluating where you produce your hardgoods? If so, why?
No need, 17 years of partnership + true love = good team
What opportunities do you see for growing hardgoods sales? Please explain. (Are you increasing your focus on kids, women, core retailers, chains, rental sales, internet sales, entry-level products, splitboards, etc.?)
As explained before, we develop the right products for everyone. Each part of the collection see its focus during the development, each of them needs special attention (backcountry boot is different from women boot).
As we see
What do you anticipate prices doing next season?
Prices will keep increasing so we offer as much quality as possible to match the pricing.
Are you taking any steps to minimize your environmental impact? If so, what are some of these steps?
Not really, it is hard for a boot brand. All our shipments goes through sea, less planes as possible...