DNA Dealer Day

DNA Distribution, the umbrella company that houses Alien Workshop, Habitat, and Reflex Bearings, has taken an ambitious step forward in strengthening its dealer relations and potentially its sales with Dealer Day. Dealer Day is an all-day event where shops get a chance to visit the DNA headquarters in Dayton, Ohio for a free lunch, mini-ramp session, a chance to meet and greet teamriders and pick up discounted merchandise from the DNA warehouse.

DNA Distribution Co-founder and President Chris Carter feels that Dealer Day gives his clients an opportunity to see, touch, feel, and even demo his product line.