Generator Launches 00-01 Lines

January 15th, 2000: Carlsbad, California – Generator Distribution Co. Ltd. the makers of Swag, Prom, and Twist, unveiled the 00 / 01 lines to a host of new North American Reps, and WorldWide Distributors.

New for the 00 / 01 season is a myriad of offerings between the Swag, Prom, and Twist brands. Swag and Prom’s unveiling of the GPS 20 (Global Performance Series) featuring 3 layer 20,000 mm fabric performance, fully sealed seams, at less than $300 Retail was a great hit with the New group of Reps, and Distributors. Additionally, Swag will continue to offer the Factory and Works groupings, and Prom P1 and P2 groupings, all featuring 5000 mm and 10,000 mm fabric performance with critical seam sealing. Other features include expanded color and fabric uses. Many were overheard commenting that the 00 / 01 Swag, Prom, and Twist lines are by far the best offerings to date.

After incredible success in its first season back, Twist has broken into the hardgoods market with 3 conventional boots, and 3 Switch compatible boots as well as the new Twist HELMUT. All at pricepoints that complement the outerwear. Also new for the 00 / 01 season is Twist Women’s. Additionally, the Men’s, Women’s, and Kids lines, feature increased fabric performance at 2,000 mm. Andrew Friesen, President of Generator Distribution commented ” With the expanded product categories, and the best rep group I have ever seen, Generator Distribution is definitely on a role!”

Although, the surf left a little bit to be desired, fun and hard work was had by all that attended. Highlights of the global unveiling included a Game show hosted by none other Mr. Cecil Twinkiepants himself, and Key note address by Snowboarding Business’s own Sean O’Brien. Contact your Swag, Prom, or Twist Representative for individual dealer showings, or appointments for Regional Preview Shows nationwide!

Generator Distribution Company Ltd., Founded in 1988, is a designer and marketer of highly technical snowboard apparel, streetwear and accessories. “Swag®” was launched as one of the industries first technical snowboard specific apparel and accessory brands. In 1993 Generator introduced “Prom®” as a women’s’ specific apparel and streetwear