Horizon Communications Handling PR For VAS Entertainment

PISMO BEACH, CA — On the Horizon Communications (aka Horizon), a Pismo Beach, CA-based public relations firm, recently began working with VAS Entertainment, a San Luis Obispo, CA-based distributor of action sports, fitness and health and wellness DVD’s.

“We’re excited to add VAS Entertainment to our line up of clients as its product line ties in well with the industries we specialize in,” said Holly Padove, president of the firm (photo attached). Horizon handles public relations for companies and products in the outdoor, fitness, health and wellness and general consumer industries.

Horizon will assist in increasing VAS Entertainment’s visibility in numerous markets and at industry trade shows such as Action Sports Retailer, Interbike, Surf Expo, Outdoor Retailer and others.

“We’re very enthusiastic about this partnership and look forward to working with Horizon to promote our products to these markets,” said Brian Moseley, director of marketing and creative services for the 17-year old company.
VAS Entertainment is a market leader, both in national and international sports and fitness distribution and is entering a crucial phase in its growth and expansion, according to Moseley.

Originally named Video Action Sports, the company was founded in 1988 by Cal Poly student Jeff Reynolds and today distributes more than 2,500 titles of DVD’s from 800 producers. VAS Entertainment was acquired by Uplift Equity, a New York investment firm, in July.

On the Horizon Communications, Inc, established in 1985, specializes in product placement, media relations and press events. Clients located in San Luis Obispo County include BOB, SOJOE and Sycamore Mineral Springs Resort. The firm also handles publicity for Crazy Creek, Stroller Strides, Blue Canoe, Flojos, ispo, Hooked on the Outdoors magazine, Traveler Guitar, Ernie Ball and PlaceTile Designs.

For more information, contact Padove at (805) 773-1000 or holly@thepressroom.com.