Insight Adopts WCT Surfer Luke Stedman

Luke Stedman was born into surfing. His father Shane hand-shaped his
boards and their family home overlooks the same Sydney beach that
Insight. It was only a matter of time before he found a place within the
creative brand’s mix of characters, and for the next five years at
that’s now secure.

“Insight has always been a favorite brand of mine,” reasoned Steds.
“All you
have to do is look at the current (Dead Modern) ad campaign to see
what a
fresh new look they have.”

Boasting his own stylish flair, Stedman will shine within the :: Insight
family, both as one of the world’s top rated surfers, and a key
player in
the brand’s future vision.

“Insight have not only asked me to ride for them, but to help out with
product development, direction and future campaigns, and that is
something I
will take much pride in doing.”

Steds first joined the WCT in 2003, and last year posted his best
to-date. He nailed a 3rd placing at Bells Beach Australia, and then
when it
counted most reached the semifinals at Pipeline, Hawaii.

His dramatic do-or-die climax at Pipe was nothing less than stellar. The
Australian needed a solid result, and ultimately charged through one
of the
toughest fields ever, beating many of the world’s most established
specialists there, including Tamayo Perry, Fred Patacchia, Joel
Pancho Sullivan, and 2001 event winner Bruce Irons.

He also racked up enough points to finish the year rated 25th,
sealing his 2007 WCT position. Joining him will be longtime :: Insight
sponsored surfer Kai Otton, for his first crack at the elite ranks.

“It’s going to be awesome doing the WCT with my mate Kai. He is a full
rookie this year and I’ll be making sure he can find the contest sites
without getting lost, unless he is in my heat… ha!”

One of the happiest people on the planet, it’s little wonder when you
consider 30-year-old Luke is set to marry his dream girl – Hawaiian
supermodel and surfing icon Malia Jones – next month in Australia.

2007 is shaping up an awesome year for Sted’s, as well as his mate
Kai. You
can check out their profiles, as well as watch them compete live each
event via And expect plenty of proud propaganda
their :: Insight family, each step of the way.