Men’s 2011 Fall/Holiday Style Guide: Imperial Motion




Spencer Goetz

What is your overall story for Fall 11?

Continuing with our “Never Established…Always Evolving” campaign, we have built a collection that is both classic and modern. From a Bomber jacket with light filling to a hooded windbreaker with wax coating and pocketing that resembles a field jacket.  Our colors carry the same story as we feature mostly classic navy, black, maroon, and grey, but with some brighter colors mixed in with certain pieces.

Woven plaids is always an important category for fall- Do plaid flannels still have legs? Or what do you think has replaced the plaid flannel for this season?

The flannel will always have a place in our collections as a staple, but the hype has definitely died since last Fall and the year before. I think the flannel will return to its roots with classic plaids and more functionality. In future collections we will see more and more basics in the form of solid wovens, knits, and fleece.  For now, it seems that striped knits have taken over in place of the flannel.

What categories and styles did you see perform last season and how did you incorporate that retailer feedback into the collection?

Last season we saw good success in a variety of light-weight knit styles, ranging from zip-up to pullover or Henley styles. This season we brought back those styles but with updated fits and more yarn dyed patterns. I think the customer feels like they are getting more bang for their buck with this category. It’s not $70 fleece, but it still looks similar in design and will get the job done for the early Fall weather.

What are the fit and finishing updates for the denim and pants?

For Fall we have our Whip Denim, which is a slim jean with a slight taper and a medium rise. We also have a classic straight jean with a more relaxed overall fit and a medium rise. Both of these styles come in a raw indigo and a wax-coated black denim. This season we kept the washes and embellishment details mellow and easy to wear. Right now the slim, but not too slim jean is the perfect fit.

What is the inspiration behind your jackets and some of the treatments and details that you put on them to make them unique?

Our inspiration for our jackets was classic but with modern twists. Our bomber jacket is made of a 60% polyester 40% cotton heathered exterior and a 100% cotton striped jersey liner. It’s the perfect late Summer/early Fall jacket because of it’s slimmer fit, but with the light filling it will keep you warm. The Miles Windbreaker features a wax coated nylon/cotton blend and bulkier military inspired pockets. Our goal was to keep them clean so they are wearable, but with enough detail that they stand out.

What’s new in knits?

For our knits we have really paid attention to the fabric and the washes to achieve the softest hand and most comfortable fit. Most of our styles feature yarn dyed striped patterns, but this season we have toned them down with more neutral colors and classic patterns so they can be styled with just about anything.