Men’s 2011 Fall/Holiday Style Guide: RVCA



Boyd Terry, Senior Men’s Designer

What is your overall story for Fall 11?

RVCA for Fall 2011 is work wear with a fashion twist. However, for this season the twist is focused on an “End of an Era,” that of the late ’70’s surf, skate and BMX style and icons. Fictional characters such as Jeff Spicoli, classic brands like Lighting Bolt, even the knitwear company Champion were inspirations in creating classic stripes, color blocking and heathered blends. Also, with back-to-school in mind, concepts and designs were derived from Phys Ed uniforms from junior high, and other associated high school and college clothing from that era.

Woven plaids is always an important category for fall. Do plaid flannels still have legs? Or what do you think has replaced the plaid flannel for this season?

Yes, but definitely see them slowing down. We felt that focusing more on unique fabrications instead of using traditional plaids. For example, two tone twills, dobby and textured solids, heathered, yarn dye plaids, oversized herringbones and even corduroy. All of these can be brushed or left natural to give a new take on the standard flannel. In addition, the lightweight shirt jacket can’t be ignored and could take the place of some flannels. We have seen some success with these in the past and we always try to incorporate them into the line.

What are the fit and finishing updates for the denim styles?

It’s been the slim, not skinny fit in raw finish for us. We’re continuing with it a little longer. Slouchy rises with tapered legs: waiting for the flood or getting your toes wet, either way. Washes come in a variety of raw and color over-dyed finishes.

How about for pants? As men are dressing up more, do pants have more, less or the same importance as last season?

Pants are on definitely becoming more important. We have expanded our bottoms category to include a full fit range-various regular, slim and skinny fits-in our chinos and five pocket stretch twills. Dressier slacks are equally important, but will be in the minority. Additional focus is on novelty fabrics, colors and treatments.

What is the inspiration behind your jackets and some of the treatments and details that you put on them to make them unique?

Our inspiration comes from classic, timeless styles from pea coats to windbreakers, bombers to motorcycle jackets, and blazers to over-coats. From these silhouettes we focused on the fabrics, some with coatings, others left alone to show off their textures. Details were kept clean, simple and functional, not over designed.

What’s new in knits?

Not sure these are all that new, but still relevant-combining or mixing yarns (e.g. solid colorswith heathers). Color and panel blocking, heathers and tri-blends, twisted yarns, stripes, more stripes and even printed stripes. The same applies to fleece and sweater knits.