Vans, Inc. (Nasdaq: VANS) the leading worldwide brand for CoreSports(TM), today announced that the highly anticipated Xbox(TM)video game system from Microsoft (NasdaqNM: MSFT) will make itsinitial foray into the Core Sports market as a title sponsor of the VansTriple Crown(TM) Series.
The Series features the world’s top athletes competing in threechampionship events in each of the following sports: Surfing, Skateboarding,Wakeboarding, Snowboarding, BMX and Freestyle Motocross.Vans has furthered its 35-year heritage and leadership position in theCore Sports industry by signing breakthrough programming deals forthe Vans Triple Crown Series with NBC Sports and Fox Sports Net,developing eight nationally-located Vans skateparks, and throughsponsoring the Vans Warped Tour(R), the premier music and CoreSports festival, and more than 600 Core Sports athletes. The VansTriple Crown Series provides an emotional connection to the more than30 million Core Sports participants in the United States.
Vans is one of the leading youth lifestyle and entertainment-basedcompanies. Its three-year partnership with Xbox provides the futuregeneration video game system with title and presenting sponsorship ofthree Vans Triple Crown Series sports. Xbox titled events include: theXbox Pro of Freestyle Motocross, the Xbox World Championships ofSkateboarding and the Xbox Pipeline Masters of Surfing, as well asongoing sponsorship of the overall Vans Triple Crown Series.
“As the premier series of events in Core Sports, the Vans TripleCrown Series provides Vans and our partners with a unique propertyfor connecting with our target consumers,” stated Gary H.Schoenfeld, president and chief executive officer of Vans. “We arevery impressed by the approach that Xbox is taking towards elevatingthe video game industry and we believe that they will be a greatpartner for the future of the Vans Triple Crown Series.”
“Sponsoring the Vans Triple Crown Series allows us to put Xbox frontand center with one of the hottest lifestyle brands,” said Robbie Bach,chief Xbox officer/senior vice president of Microsoft Games Division.”Fans of the series appreciate both adventure and entertainment -qualities Xbox and Vans bring to life.”
The Xbox schedule of Triple Crown Series events is as follows:
Â? The Xbox Pro of Freestyle Motocross , Las Vegas, Nevada, August10-11, 2001. To air on NBC Sports: Sunday, September 2, 2001
Â? The Xbox World Championships of Skateboarding, Oceanside, California,October 5-7, 2001. To air on NBC Sports: Saturday, December 8, 2001
Â? The Xbox Pipeline Masters, North Shore, Hawaii, December 8-21, 2001. Toair on NBC Sports: January 2002
The Vans Triple Crown Series brings the world’s top Core Sportsathletes together to compete in their respective sports. Top namescompeting in the Vans Triple Crown Series this year include:skateboarders Geoff Rowley, Willy Santos, and Steve Caballero;snowboarders Todd Richards and Tara Dakides; surfers SunnyGarcia and Megan Abubo; BMX riders Dave Mirra, Tim “Fuzzy” Hall,and Cory Nastazio; wakeboarding champions Parks Bonifay and TaraHamilton; and motocross superstars Jeremy McGrath and Carey Hart.In addition to the partnership with Xbox, the Vans Triple Crown Seriesis made possible through marketing alliances with Mountain Dew, FordRanger, Right Guard Xtreme Sport, Rolling Stone, Fox Sports Net,G-Shock, Transworld Publications and NBC Sports.