Mike Martin Joins Rip Curl As National Sales Manager

Rip Curl is pleased to announce Mike Martin is joining the company as National Sales Manager.

Mike brings more than twenty years’ experience across a broad span of the action sports industry, including retail store management, instore marketing and national sales management. After a number of years developing MCD’s business, Mike is excited to join a Brand that operates in the youth lifestyle market and in particular has a strong commitment to the specialty store retailer. When asked about his decision, Mike commented, “I’m looking forward to working with a company that shares the same vision, ethics and lifestyle that I do. After meeting with Leigh and Mark, I felt that synergy.”

Rip Curl’s President Leigh Tonai was equally pleased with the acquisition. “Mike is one of those talented people who present themselves in a firm but fair manner. We’re confident that with the opportunity Rip Curl has in the market today, coupled with Mike’s enthusiasm and hands on management style, our business and that of our retailers will benefit greatly. Mike has a good grasp of the challenges facing specialty store retailers today and will be an instrumental interface between our retailers and Rip Curl.”

Along with the recent hiring of Mark Price as Marketing Director, the addition of Mike Martin is further evidence of Rip Curl’s commitment to raising the Brands overall market profile. Said Price, “I’m especially excited about working with Mike due to his market knowledge, sales background and in particular his sense of style. In today’s ever changing market there needs to be a seamless relationship between sales, marketing and product development. With the addition of Mike, we’re well on our way to achieving that goal.”