Mitch Brabson Joins Reef as Director of Global Production

Reef Announces Director of Global ProductionMitch Brabson Joins Reef as Director of Global Production

San Diego, CA (December 18, 2000)-Reef, a leading footwear company in theaction sports industry, announces the hiring of Mitch Brabson as theglobalproduction manager. “We are happy to announce Mitch as the director toourproduction team,” noted Reef CEO, Bob Rief. “Mitch is yet another greataddition to our impressive directorial team. His mission will be toexpandour current network of factories and guide us in production efficiency.”

Mitch joins the Reef team from Airwalk, where he was the Vice President ofSourcing, Design and Development. He also worked for Nike and Adidas,respectively. A veteran of the footwear industry, Brabson is an expert inthe development and production of athletic footwear and well known in theglobal manufacturing community. Brabson brings eighteen years ofproductionmanagement experience to Reef. Brabson stated, “I am looking forward tothegreat opportunity ahead of me at Reef. I believe I can take my years ofexperience and really make a difference in the production process atReef.”Brabson’s position becomes effective immediately.

Reef footwear was founded in 1985 by Fernando and Santiago Aguerre andtodayis the leading surf and beach footwear brand in the world. Reefspecializesin all types of beach, sport, technical and casual products and is anemerging leader in skate and active footwear and gear/products. It isdistributed in over 100 countries on over five continents. The company islocated at 9660 Chesapeake Dr., San Diego, CA, 92123. For moreinformationcontact Heather Bensen at 800-423-6855, or