Ocean Pacific Selects Innotrac Commerce

Innotrac Corporation (NASDAQ:INOC) today announced that it has entered into an agreement with Ocean Pacific Apparel Corporation (Op) to serve as the exclusive e-commerce partner for Op brand apparel and to create Op’s first online store.

Op’s new OpStore site — www.opstore.com — will be fully operational and open for business in November 2000, in time for the start of the holiday shopping season.

Innotrac, an Atlanta-based provider of proven, end-to-end order fulfillment and total customer relationship services for traditional businesses and e-tailers through its Innotrac CommerceComplete(TM) products will develop and operate the online store. In directing the OpStore, Innotrac also will manage all aspects of order processing, fulfillment and customer care.

The online store will offer a variety of items to include beachwear, sportswear, casual work wear and accessories such as tote bags, sunglasses, caps, watches and footwear. Many of the beachwear items have been featured in publications, which include Sports Illustrated and Teen magazine.

“We are pleased that Ocean Pacific has entrusted us with their critical online sales, brand management and customer experience functions,” said David Ellin, Innotrac’s Chief Operating Officer. “This relationship with Op, one of the world’s strongest and best-known apparel brands, further demonstrates the advantages Innotrac brings to major companies who choose to outsource their total e-commerce and fulfillment service needs.”

“The creation of our online store will help serve the worldwide demand for Op apparel, while at the same time offering customers the valuable convenience of seeing and ordering the latest in Op fashion with the click of a mouse,” said Andrew Lelchuk, Vice President of E-Commerce and Business Development for Ocean Pacific Apparel Corporation. “The digital marketplace is increasing day by day, and we are staying on top by employing cutting-edge technology and processes with the assistance of Innotrac.”

Additionally, Op has selected Return.com, a joint venture between Innotrac and Mail Boxes Etc., to service customer returns for all Op products purchased through its new online store. By working with Return.com, Op will streamline its returned merchandise processing and offer to its customers a convenient and hassle-free return process by taking items to any of 3,400 Mail Boxes, Etc. locations for return packing and/or shipping. Alternatively, return packages can be handled by the U.S. Postal Service or other carrier of choice. Once packages are shipped, shoppers can track the status from either the Ocean Pacific site or the Return.com site.

Founded in 1972, Op has earned its reputation as a young, fun, California apparel brand–its beach-born authenticity serving well as its creative driving force. Moving forward into the new century, Op continues to focus on the same vibrant urgency, keeping the irreverent attitude found in its surfing roots, yet masterfully evolving into a universal outdoor lifestyle brand. As today’s youth culture is energized by both tradktional and extreme sports, music and technology, Op remains dialed in with smart, authentic and relevant products that are integral for this lifestyle.

Innotrac Corporation (NASDAQ:INOC) offers proven, technology-based, end-to-end order fulfillment and total customer relationship services for traditional businesses and e-tailers. Innotrac, founded in 1984 and based in Atlanta, Georgia, is a one-source solution for established companies that want to sell products online. The company offers Web site development, inventory management, pick/pack/ship services, customer service, order tracking, transaction processing and returns management. For more information on Innotrac, visit our Web site www.innotrac.com.

Return.com was formed in February 2000 as a joint venture between Mail Boxes Etc. and Innotrac. Based in Atlanta, Return.com is the comprehensive returns solution for customers that shop online or by mail order. With Return.com, customers have the convenience of a simplified return process authorized online and the option of returning product to over 3,400 conveniently located MBE locations.

This year marks the 20th anniversary of Mail Boxes Etc. (MBE), the world’s largest retail business, communication and postal services franchisor. MBE is a wholly owned subsidiary of US Office Products Company (NASDAQ:OFIS), with more than 4,100 MBE locations operating worldwide, and master license agreements in F7 countries around the world. In the United States, MBE centers are owned and operated by licensed franchisees of Mail Boxes Etc., USA, Inc. Outside of the United States, MBE centers are owned and operated by MBE master licensees or their franchisees. MBE maintains a Web site at www.mbe.com.