Podium Acquires Distribution In Germany And Italy

November 1, 2006 – Torrance, California based Podium Distribution, designer, marketing and distributing arm of DVS Shoe Company, Matix Clothing and Lakai Limited Footwear, today announced after ten years of working with Fresh Distribution, the companies will merge, as of November 1, 2006.

The relationship between the two companies has been fantastic and by merging the two, it will be a great opportunity to continue to strengthen and build the DVS, Matix and Lakai brands in Germany and Italy. The infrastructure and staff of Fresh Distribution will remain the same with Ralf Fischer, as Managing Director, continuing to offer the best sales, distribution and customer service to these markets. Fischer will work more closely with the Podium European marketing department headquartered in London as well as the global headquarters in Los Angeles to develop and execute marketing and sales strategies for the brands.