Pulling Together

Creating appeal for the wide spectrum of customers is no easy task for most resorts. Between keeping a family-friendly image, keeping the majority of their customers (skiers) happy, and adjusting to the constantly changing snowboard culture, resorts have a lot of people to satisfy.

Over the last decade, resort marketing strategies have become more aggressive with the snowboard community. Areas like Park City, Utah and Mammoth Mountain, California have been running progressive advertising campaigns, providing superior terrain parks, and sponsoring high-profile professional snowboarders. Other areas such as Mt. Bachelor, Oregon and Jackson Hole, Wyoming have even gone so far as to partner with some of the snowboard industry