Quiksilver Announces The Roxy Surf Jam Fiji

Huntington Beach, California, March 21, 2001 (NYSE:ZQK) Roxy/Quiksilver is proud to announce the Roxy Surf Jam, the first ever surfing festival for women to be held on the remote islands of Tavarua and Namotu in tropical Fiji. The event will take place April 28-May 5, 2001.

Contributing to the efforts to break ground with stand-alone women’s surf contests, this event marks the first of the 2001 Association of Surfing Professionals (ASP) Women’s World Championship Tour (WCT), offering the highest prize purse in women’s surfing to date. Fifteen of the world’s top female professionals, plus a wildcard, will compete for a total of $60,000 prize money.

A wildcard will be selected from the Roxy Trials, also held in Fiji prior to the main event. This special event invites some of the sport’s most talented up-and-comers from all over the world to have the opportunity to compete among the Top Fifteen women surfers in the world. “It’s a wonderful opportunity for these talented athletes to participate in such a unique event,” says Amy Patrick, Director of Marketing for Roxy USA.

ASP President and CEO, Wayne “Rabbit” Bartholomew, said that the ASP Women’s World Championship Tour will kick off in grand style this year with the Roxy Surf Jam. “As a stand-alone women’s WCT event, at a prime location, the Roxy Surf Jam showcases the future direction of women’s professional surfing, and the ASP is delighted to see Roxy take women’s surfing to new heights,” Bartholomew said. “We all look forward to being out there in paradise come late April.”

The main venue for the Roxy Surf Jam will be the famous Cloudbreak Reef, which produces perfect surf in the open ocean nearly two miles south of Tavarua Island. Spectators will view the action from the decks of an inter-island ferry, also serving as the logistics base for the event. Depending on swell and wind conditions, additional surfing venues include Restaurants, located just in front of Tavarua and widely renowned as one of the best waves in the world, plus numerous breaks on nearby Namotu Island such as Wilkes Passage, Namotu Lefts and Swimming Pools.


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Current three-time world professional surfing champion, Layne Beachley, who will compete in the event, said, “It’s fantastic Roxy is sponsoring an all-girls event and staging it in some of the most incredible waves the world has to offer. Going to exotic locations, and separate from the shadow of the men’s tour, is the direction that the women’s pro tour has always wanted to take and we appreciate Roxy’s support in making this possible.”

Contest Director, Rod Brooks, who has run two successful men’s Quiksilver Pro WCT events in Fiji the past two years, said he was looking forward to running the first women’s WCT event there. “The surf breaks around the islands of Tavarua and Namotu are very challenging and the women are keen to show their skills and experience. It should be a great event.”

The WCT event, which counts towards the world title, will take place on the best surf days of the week. Throughout the week, Namotu Island will be the site of festivities. Roxy team riders from around the world will participate in activities including fashion and surf photoshoots, longboarding, canoe surfing, music and other island adventures.

A very special commencement of the proceedings will be the traditional Kava ceremony welcoming all participants on Tavarua Island. All participants are blessed, and prayers are offered for their safety while they are enjoying the activities and beautiful surroundings of Fiji.

Quiksilver designs, produces and distributes clothing, accessories and related products for active-minded people and develops brands that represent a casual lifestyle – driven from a boardriding heritage. Quiksilver’s authenticity is evident in its innovative products, events and retail environments across the globe.

Quiksilver’s primary focus is apparel for young men and young women under the Quiksilver, Quiksilver Roxy, Raisins, Radio Fiji and Hawk Clothing labels. Quiksilver also manufactures apparel for boys (Quiksilver Boys and Hawk Clothing), girls (Teenie Wahine and Raisins Girls), men (QS Silver Edition and Fidra) and women (Leilani and Alex Goes), as well as snowboards, snowboard boots and bindings under the Lib Technologies, Gnu, Supernatural Manufacturing and Bent Metal labels. Quiksilver’s products are sold throughout the world, primarily in surf shops and specialty stores that provide an outstanding retail experience for their customers.