Quiksilver Book Hits Retail

HUNTINGTON BEACH, Calif. November 2, 2006-Quiksilver today announced
that the much anticipated 320-page, full color book “The Mountain & the
Wave, The Quiksilver Story” will be available in Quiksilver Stores and
select retailers starting next week. The book, priced at $49.95 and
arriving just in time for the holiday season, is the complete,
inside-out story, told for the first time, of the company that has
defined an industry and a culture…a company that owes its very
existence to the two greatest natural playgrounds on Earth…the
mountain and the wave.

Back in the late 1960s, a young Australian surfer started fooling around
with a design for the perfect, functional surf trunk. The trunks (or
boardshorts, as they were called in Australia) he made were not perfect,
but they were the best yet, and they quickly captured the attention of
many of the world’s best surfers. In 1976, two young American surfers
brought the brand to the U.S., at first selling imported pairs from the
back of a truck as they traveled from beach to beach from surf shop to
surf shop. Within a decade the company was growing so fast its shares
were offered to the public. Within another decade, it was the biggest
and most successful board sports company in the world.

The story of Quiksilver is the story of an industry born out of a
passion for living free and easy, for enjoying nature’s own playgrounds
and for creating success on your own terms. It is a story certain to
inspire all who ever wanted to follow a dream rather than a routine, and
it is a story told here by the people who have lived it, the people who
still build their working lives around the surf and the snow.

In addition to collecting the opinions and reminiscences of the
Quiksilver pioneers and current managers, surf writer and industry
veteran Phil Jarratt has assembled a team of the very best writers,
photographers and artists from across the broad spectrum of the
boardriding culture to make “The Mountain and The Wave” the most
complete depiction of the surf, snow and skate industry ever presented.

“More than two years work and a tremendous number of interviews have
gone into this book, and I think the end result is the story of the
evolution of a surf company, told in depth like never before” said
Jarratt. “I think it’s a book that everyone who loves the brand, and in
fact everyone involved in the surf industry, will want to read.”

In addition to the handsome trade edition of the book, Quiksilver is
also launching a Founders Edition of 500 specially bound books,
presented in a clamshell case. Each book has been signed by the founders
of Quiksilver and brand icon Kelly Slater.

Bob Mcknight, CEO of Quiksilver, Inc., will be hosting an exclusive book
launch party on November 2 to officially introduce “The Mountain and the
Wave, The Quiksilver Story” and celebrate 30 years of Quiksilver in the
U.S. McKnight, who was one of the two young surfers that brought the
brand to the U.S. in 1976, will be joined by Quiksilver President
Bernard Mariette, top Quiksilver athletes including Tom Carroll, Tony
Hawk, Todd Richards and Lisa Andersen as well as other colorful
characters from the Quiksilver story for an evening of food and drinks,
a musical performance by Ry Cumming and special presentations that
highlight the features of the book. Additional launch events will be
held in Australia and Europe throughout November and December.

“After more than 30 years at the helm of Quiksilver, Inc. I felt it was
time we preserved the story of our brand for future generations, while
the founders are still very much involved” said McKnight “It’s an
exciting story because it’s not just about Quiksilver, it’s the story of
the entire industry that our brand has been a part of for almost four
decades.”