Reef Hires European Territory Sales Manager

Reef has hired Fabrice LeDet as the European territory sales manager. Fernando Aguerre, co-founder and chairmanof Reef noted: “We are pleased to announce that FabriceLeDet has joined Reef as sales manager for our Europeanregion. Fabrice is a great addition for us. He was bornin Switzerland of French parents and raised in Italy!

“His work experience includes stints as export directorin the Italian snowboard industry and more recentlyas the Central European business development managerfor Callaway Golf. He is a committed waterman and extremeathlete and will be a great addition for Reef and ourkey European distributors.”

“Fabrice will work out of Reef World Headquartersin San Diego, California and report to Paola Incisadi Camerana, director of all Reef sales outside of NorthAmerica.”

Aguerre continued, “The hiring of Fabrice is the latestexample of our commitment to bring the best talent inthe industry we can to Reef footwear.”