Roxy 2012/13 Helmet Sneak Peek

Womens Ora $120-$140 MSRP


What are the three biggest trends you see shaping the market and what are you doing to meet them?

For helmets, the three biggest trends we see are:
1. Light weight
2. Comfort
3. Style
Mash these three things together and that's a recipe for some sweet looking dome protection.

For the upcoming season, what is your brand doing to differentiate itself?

We are developing new helmets to fit with our new Isis goggle, which has such a specific shape that most helmets don't work with it.

What new technologies are you introducing to your line?

No fail trick stompability, aka – if you wear this helmet, you will always land the trick you're trying. No other brand has figured this out.

From your perspective, how concerned are consumers with helmet certifications?

I'm not sure how much consumers follow the certifications but as a helmet manufacturer it is of the utmost importance to make sure your helmets pass the standards set forth.

What trends do you anticipate in the realm of graphics, themes, and colors?

We are going with the colors and prints that tie back to outerwear. You need to make sure your kit is complete, from head to toe. In the end, all the products should be well thought out in regards to your whole winter line. When it all comes together this way it really makes your product cohesive and retailers appreciate this.

What trends have you detected with regards to sale volumes?

There is something to be said about stacking multiple category discounts. This is nothing new for the industry but if your product is worthy of the floor space then that will usually seal the deal.

Questions answered by Jason Bendewish

Contact info for retailers: Dave Rosenberger,