Shoe Company News June 2000

In a letter to pro skaters in April, Vans Vice President Of Marketing Steve Van Doren rebutted rumors that competitors at the Triple Crown Of Skateboarding contests would be videotaped for use in a video game being developed by Sony in conjunction with Vans. The rumor arose after a press release about the video-game project circulated last November was misinterpreted to suggest that skaters in the Triple Crown events could be featured in the game without compensation. Van Doren stated that neither he nor Vans would ever consider such an arrangement, and that the company recommended several skaters to Sony, both inside and outside the Vans organization, to be included in the game with full compensation for their participation. In addition, Van Doren announced that the prize purses for the first two stops of the contest series were increased from 30,000 dollars last year to 45,000. And the finals in October will offer a 127,000-dollar purse and give away a 2000 Ford Ranger to the overall points champion.

In other Vans news, the company has signed a three-year footwear-and-apparel licensing agreement with International Trading Corporation of Japan that will increase fees paid to Vans and grant ITC a license for Korea, Hong Kong, and Taiwan. Vans President and CEO Gary Schoenfeld has stated that this deal will help Vans leverage its success into other parts of Asia.

Vans, Inc. announced that the company achieved a record opening day at its fourth and the world’s largest skatepark at Potomac Mills in Woodbridge, Virginia, a suburb of Washington D.C. In addition to over a thousand visitors who physically came to the park for the opening on April 15, thousands more logged on to Vans’ Web site,, to view live simulcasts from the event. Attendees were also treated to free food and drinks, giveaways, and autograph sessions by Tony Hawk and John Cardiel.

No one’s had a pro model shoe as long as Steve Caballero, and the Vans veteran is currently working on the phase-seven Cab shoe. In addition, he’s also been added to the pro roster for Tony Hawk’s Pro Skater II, and a Cab action figure should be arriving in toy stores soon.

DC Shoe Co.‘s first skateboard video is scheduled to premiere this September at ASR in San Diego. Jamie Mosberg of High Voltage Productions, who worked on Birdhouse‘s The End, has been brought on to edit and direct the project. Speaking of videos, DC riders Danny Way, Rob Dyrdek, Alex Gall, and BMX rider Chad Kagy made an appearance in Limp Bizkit‘s new video, Break Stuff, which was filmed at Simi Valley’s Skatelab.

At the end of 1999, DC made donations to a number of humanitarian organizations endorsed by the Beastie Boys, including New Ways to Work, Los Angeles Free Clinic’s Hollywood Center, and The Sweatshop Watch Organization. Through product and cash donations, DC supports the causes of each organization and the Beastie Boys’ mission to help others.

DC has appointed Brian Dvorak as its skate-team manager. Dvorak has been with DC for three years, and has been involved in skateboarding for twelve. DC Staff Photographer Michael Blabac, who served as skate-team manager for the past couple years, will now concentrate on photography for DC ads and productions. DC pro Colin McKay recently relocated from Vancouver, Canada to Carlsbad, California in time for the opening of the latest Red Dragon Skate Supply retail shop, which opened in June. Rob Dyrdek has been digitized as a character in the new MTV sports game, and is also a featured character in the online game And if you weren’t fortunate enough to get your hands on Dyrdek’s first action figure, you’ll be able to get a new and improved version of Mr. Dyrdek at toy stores this summer. Look for a new signature shoe to be released this holiday season for Stevie Williams. For more information, and to see the entire DC product line, log on to

New DuFFS pro Moses Itkonen is working on his upcoming 100-percent synthetic pro-model shoe to help support his lifestyle and beliefs.

Bam Margera has found a place on the Adio roster. Watch for the Adio video to be released in Fall 2000.

Airwalk has been refining its product development team. Kerry Oberg, a twenty-year footwear veteran has been named director of product development, Charlie Tufts will be the director of technical services, Mark Kerns and Brian McCaun have filled the shoes of footwear product-development managers, and Natasha Petrovsky rounds out the team as product services coordinator. Airwalk has also expanded its footwear design initiative by adding experienced footwear designers: Director of Footwear Design John Eades, Footwear Design Manager Kathy Santos, and Footwear Designer David DeZur. The company has also named Bulldog Drummond of San Diego as its new strategic marketing partner.

In May, Airwalk pro Andy Macdonald threw out the first pitch at a Cleveland Indians baseball game two days before the second stop of this year’s Vans Triple Crown Of Skateboarding contest. Baseball organizers knew they were on to something last year when they asked Steve Caballero to throw out the first pitch at a Milwaukee Brewers game, which also coincided with a Vans Triple Crown contest.

Andy Macdonald set a new world record of 56 feet 10.75 inches in Lake Havasu during the Makai Big Air contest, breaking his previous world record of 52 feet ten inches. Andy has also been hard at work on his personal Web site,, which will feature photos, stories, and personal info.

Airwalk pro Bucky Lasek has also developed a personal Web site at Teammate Ali Cairns has been too busy performing in a new car commercial for Daewoo to work on a Web site, but all in good time.

Sole Technology has been busy promoting a couple of its brands and competitive skateboarding in Europe with two separate contest series that meander through the continent and England from spring to fall. On the weekend of April 21—23, the three-contest Etnies European Open kicked off at Bryggeriet Indoor Skatepark in Mälmo, Sweden. It continues in June in Munich, Germany, and the final contest will be held in October at Radlands Skatepark in Northampton, England.

The Emerica Eurotrophy series began in April at Skateland Park in Rotterdam, Holland; continued in May in Wupperthal, Germany; and will conclude in September in Barcelona, Spain. For results and other information, log on to

Osiris shoes has released the G-Bag, a mobile audio entertainment system. Initially available at select skate shops only, the G-Bag will be released to the general public in a three-part ad series, after which extensive information will be posted at The new G-Bag will also be on tour with the team during their Aftermath Tour beginning June 6. Check out the daily progress at:

Rich Flores has been hired as the new skate and BMX team manager for Sens Footwear. Mike Bishop and Will Baumfalk have been added to the sales force and will rep the Orange, Los Angeles, and San Diego County areas. To view the complete line, log on to

The Reef Search And Destroy Tour is gearing up for the second leg of the worldwide mission. This month, Reef pros Jaya Bonderov, Diego Bucchieri, Gianni Zattoni, and Matt Moffett, amateur Chad Shetler will hit Italy where the guys will cause chaos in Rome, Florence, and Milan. Newly acquired am Alain Goikoetxea from Spain w
ill join the guys in Marseilles, France to compete in the Quiksilver Cup. Look for updates on

Nic Vlcek will now be handling team-manager duties for Puma. The company’s new skate Web page should launch in September to coincide with the arrival of two skate shoes for fall. For more info, check out

Converse has a few signature models currently hitting retailers, including Chany Jeanguenin‘s Chany He, a lightweight and durable shoe containing helium. The El Duque, Felix Arguelles‘ pro model, was made available in May. And Kenny Anderson‘s new pro model, the Kenny Pro I, should be released around the first of October.

Once again, Axion Sport Specific Footwear will be the title sponsor of the 2000 Grand Prix Of Skateboarding contest in Lausanne, Switzerland. Axion has launched its new line of running shoes. Available in stores June 1, these shoes were designed with input from Kareem Campbell, and feature the style of Axion skate shoes with the technical aspects of running shoes.

Steve Berra‘s new pro shoe from DVS is in the works, but no definite release date has been announced. In the meantime, Berra’s working with master carpenter/photographer Mike Ballard to build a training facility.