Snowjam LLC: 2012/13 Snowboard Boots Preview

Snowjam LLC:  Buzrun Snowboards.

Buzrun Boots: Basara Girl & Basara Black 

Questions answered by General Manager, Jacopo Emanueli

What overall trends are you seeing in the boot market? Fast lace boots and Boa

How has your approach to lacing systems evolved in the past few years?  We believe in the fast lace system and  we are trying to develop or upgrade every year our  fast lace systems and try to keep the price down..

What new construction techniques, technologies, or fabrics do you anticipate breaking out next year?  Organic fabrics

What trends do you anticipate in the realm of graphics and colors?  Conservative design and colors that can be use to sell the inventory during the season

Have you seen any new trends in market segmentation? Not really