Surf Expo Still On As Hurricane Ivan Approaches U.S.

Orlando and south Florida are no longer included in the National Hurricane Centers projected area that will feel the impact of the storm. The NHC now shows the hurricane making landfall near the Alabama-Florida state line early Thursday morning.

Surf Expo is a critical trade event – for both manufacturers and for retailers whose business success relies on sales conducted at the show. We have not received any booth cancellations due to the storm and prospective exhibitors are continuing to express interest in signing-up.

Retailers are also continuing to make their plans to attend. Our Buyer Relations Team has spoken with retailers from Tortola, Puerto Rico, Aruba, Canada, the Midwest, the Carolinas, the west coast and throughout Florida. Many Florida retailers who sustained extensive damage from Hurricane Charley or Hurricane Frances have told us they need the show more than ever to replace damaged or lost product in their stores.

dmg is doing everything we can to ensure the continued success of the show. An HTML email like this one and a fax has been sent to more than 9,000 Surf Expo retailers. In addition, SIMA, WSIA and the Board Retailers Association have sent emails and/or faxes to their members regarding the show. The Surf Expo management team is already in Orlando and GES began their move-in procedures Sunday (two days early) in order to accommodate any delayed exhibitors who need last-minute assistance. Shipments arriving from ASR are due Wednesday, the day before the storm reaches land, and no delays are expected.

And despite new reports and rumors to the contrary, FEMA is only using a small portion of the West Hall of the Orange County Convention Center, and is not impacting any of the Surf Expo exhibit area in the North/South Complex.

For the most up-to-date hurricane advisory, please go to the