SANTA FE SPRINGS, Calif.–(BUSINESS WIRE)–Feb. 20, 2001–Vans, Inc. (NASDAQ: VANS) today announced a three-year programming deal with NBC Sports to broadcast the Vans Triple Crown(TM) Series. The Vans Triple Crown(TM) Series (VTCS) consists of three top championship events in each of the following sports: Skateboarding, Wakeboarding, Surfing, Snowboarding, BMX, Freestyle Motocross and Supercross.
“Five years ago we set out to be the worldwide leader in Core Sports(TM),” stated Gary H. Schoenfeld, President and Chief Executive Officer of Vans. “The elevation of the Vans Triple Crown(TM) Series to this level with the remarkable team at NBC Sports is another great step forward for our Company, our sponsors and the whole Core Sports(TM) industry.”
“The Vans Triple Crown(TM) Series further brands us as the network of choice among all viewers of Core Sports(TM), and nobody knows and reaches core sports fans like Vans,” said Jon Miller, Senior Vice President of Programming for NBC Sports.
Pat Parnell and Kenan Harkin, hosts of the Gravity Games on NBC, will host the VTCS. Vans’ in-house creative team will produce the VTCS coverage with NBC Sports Producer Billy Matthews consulting on the project. Matthews, producer of the 2000 Gravity Games, also worked alongside veteran producer David Michaels on both the 1999 Summer and 2000 Winter Gravity Games as associate producer. A four-time Emmy Award winner, Matthews has been nominated for 22 Emmy awards in his 12-year career at NBC.
“The Vans Triple Crown(TM) Series has the most prestigious extreme sporting events in the world,” said Neal Pilson, President of Pilson Communications. “Developing a partnership with NBC Sports demonstrates the partners’ combined commitment to showcase the VTCS on the strongest network television sports platform.”
The VTCS features the world’s top athletes participating in premiere venues throughout North America for the top prize purses in each sports discipline. Some of the Vans athletes that will be competing include: skaters Geoff Rowley, Willy Santos, Steve Caballero and Omar Hassan; snowboarders Daniel Franck and Tara Dakides; surfers Serena Brook and Megan Abubo; BMX riders Cory Nastazio and Rick Thorne; wakeboarding champions Shaun Murray and Tara Hamilton; and motocross superstars Jeremy McGrath and Carey Hart.
NBC Sports will air 10 hours of VTCS programming throughout the year. The tentative broadcast schedule is:
Saturday, May 19, 2001Vans Slam City Jam — Vancouver, British Columbia
Saturday, June 23, 2001 Ford Ranger Wakeboarding Pro — Pensacola, FL
Saturday, August 4, 2001 Mountain Dew BMX Nationals — TBA
Saturday, September 1, 2001 Mountain Dew National Championship of Skateboarding — Cleveland, OH
Sunday, September 2, 2001 PlayStation 2 FMX Pro– Las Vegas, NV
Saturday, September 8, 2001 RGXS BMX World Championship — Louisville, KY
Sunday, September 9, 2001 Mountain Dew WWA Wakeboarding Nationals — Orlando, FL
Saturday, December 8, 2001 Vans/PlayStation World Championships of Skateboarding — Oceanside, CA
Saturday, December 22, 2001 Vans FMX Championships — San Diego, CA
Sunday, December 23, 2001 Mountain Dew Snowboarding Nationals — Breckingridge, CO
Sponsors of the Vans Triple Crown(TM) Series include Mountain Dew, Ford Ranger, G-Shock, PlayStation, Right Guard Extreme Sport, Rolling Stone, Motorola and Transworld Media.