Vans Named Footwear News Company Of The Year

Vans was named Footwear Company Of The Year by FootwearNews, the industry’s leading trade magazine. Vans wasalso Footwear’s 1998 Marketer Of The Year.

“The editors of Footwear News have chosen Vans as thisyear’s Company Of The Year for a variety of reasons,” said MaryannLoRusso, the magazine’s editor in chief. “Besides experiencing stellarsales growth this past year, the company continued to strengthen itsbrand through focused, integrated marketing and a preciseunderstanding of its target market. The brand has achieved analmost cult-like status among kids across the globe, and we expectamazing things from Vans in the years to come.”

Vans recently announced that it was also named among the 200 BestSmall Companies In America by Forbes magazine. Vans willcelebrate its thirty-fifth anniversary in February, 2001.Vans President and Chief Executive Officer Gary H. Schoenfeldcommended the Vans staff for its long-standing dedication andenthusiasm. “We continue to raise the bar internally as we strive tofurther our position as the leading sports and lifestyle brand fortoday’s youth market,” he said. “We are happy that our efforts arebeing recognized on a number of different levels.”

For more information, check out Vans’ Web site at, andthe Footwear News Web site at