Being a surf brand, the O'Neill Girl's collection is designed based on the beach lifestyle. Every style is feminine and wearable. Key trends for the Holliday 2011 collection are:
Sheer layers– We love this! Sheer fabric on various prints and on diverse silhouettes are key to maximize your closet space and your outfits.
VELVET! We added a burn out pattern to it that created an unexpected freshness to this otherwise traditional fabrication.
The biggest come back in denim is the bell bottom. The hippie movement is in full swing again with these low rise, hip hugging jeans.
Maxi skirts are trending than ever. We have a full bodied chiffon silhouette, and in contrast, a printed knit style with a column fit.
Blouses as more important than ever. The key trends for us are solids, prints, and sheer over pieces with long, short and kimono style sleeves.
Sweaters are a very important category of us in our Holiday collection. This season we have a variety of different looks from a chunky retro ski sweater to a 70's style over piece.
Back details such as, deep scoops, oversized keyholes, cut outs and novelty strap interest are huge!
One of the biggest trends in jackets this Holiday is the sheerling bomber. We interpreted this style in a more casual way as well bringing it into fleece.
Prints are the key element to our line. This season we have our signature florals mixed with native inspired geos and ethnic tile prints.
What is O'Neill doing differently this season for Women's apparel?
We introduced a "Heritage" capsule collection to the line in Fall 2011. We are bringing authentic vintage O'Neill graphics out of the archives and using them on our tees. We have expanded this in our Holiday collection by adding in "Heritage" fleece. Everything is super washed down and deconstructed. It has a very vintage surf look that brings us back to our roots.
What are some of the key design influences or inspirations for this season?
We approached our Holiday collection with a free spirited attitude. We drew inspiration from nature's elements: Earth, Wind and Fire. These became the ground work for our three deliveries. We are seeing an infatuation with our country's Native American roots. The design team has been gravitating towards using natural materials such as turquoise, feathers, leather fringe and beading. You'll see these influences throughout the line in our color palette, graphics, prints and details.
What successful trends/ styles from last season have you carried over into this season?
We are always successful with our dresses. And this season is no exception. Our core looks are updated as well as introducing new silhouettes, styling details and lengths. Fleece is another important category in holiday and we have brought freshness by adding unique details and updated styling.