Salt Life celebrated the grand opening of its new Huntington Beach retail location Tuesday, March 7.
Plans for the new location have been in the works since Summer 2016, with concept to opening spanning about 6 months. The Huntington Beach store marks Salt Life’s third and largest retail store
We caught up with the crew to hear more about this new location and what it means for the brand.
Interview has been edited for length and clarity.
What has the process been like of bringing this store to life?
Irvine-based Displayit helped Salt Life bring to life a custom floor plan that embraces the ocean atmosphere. Displayit has manufactured all build-outs for Salt Life retail stores to-date.
When did the store officially open?
Salt Life Huntington Beach officially opened February 11.
What sets this retail location apart from others in the area? What has Salt Life done to make the store stand out?
Upon entering the store, it looks as though you are under water,with ocean graphics that wrap the walls and a large bait ball chandelier. It’s like no other retail store experience in HB. We receive daily comments that we're the best looking store in town.
What is Salt Life’s overall thoughts on the state of brick and mortar retail?
Brick and mortar continues to thrive in environments where the brand is aligned with the lifestyle. We're looking to increase our brand presence on the west coast and reach our target market with a more personal experience.
Is this the first West Coast location?
Salt Life has three physical locations, Jacksonville Beach, FL, San Clemente, CA, and Huntington Beach, CA. Our next retail store is set to open April 2017 in Columbus, GA.
Why open a door at this time, in this location?
With the growth of Salt Life and building west coast brand exposure, HB is the ideal destination to embrace the salt life, whether it's surfing, fishing, diving, paddle boarding, or enjoying a day at the beach.