Coalition Snow is on a mission to make the snow sports industry more inclusive and diverse by encouraging the participation of girls and supporting female-owned businesses.
Earlier this month, the all-female team out of Lake Tahoe launched a Kickstarter campaign to fund its first YOUth line of skis and snowboards. They’ve raised over $30k in two weeks, and are looking for support to reach their $50k goal.
"We've been listening to women of all ages tell us what inspires them to get out on the snow. What we've heard has been consistent: our time in the mountains boosts our confidence, builds community, and imprints life-long values. And we all know how important it is to experience these moments early on in life because they help to define who we are today," says Jen Gurecki, co-founder and CEO Coalition Snow. "That's why we're launching a line of skis and snowboards designed for the next generation of women leading the charge."
Using the highest quality materials in their YOUth line, which isn't standard in the industry, Coalition Snow is giving the next generation of shredders the tools they need to have fun on the slopes and to prove that to ski and ride like a girl is a very good thing.
But this isn't just about planks of wood. It's about showing girls that they can be anything they want to be. It's not about competition, it's about collaboration. Coalition Snow is sending a message to young women that it's not about keeping up or going bigger, it's about finding joy in every turn, creating your own rules, and claiming skiing and snowboarding as your own sport.
"At Coalition Snow, we're building more than equipment," says Gurecki. "We're building the next generation of women who share a passion for adventure and a love of the mountains. We're building a community of women who inspire each other to refuse to accept the status quo, push their limits, and create positive change in the world. We're building a movement and we're inviting you to join us."
This Kickstarter campaign will not only help fund production of YOUth line of skis and snowboards, it will help build the foundation for a community that spreads confidence and inclusivity to future generations of skiers and riders.
Supporters will also have access to exclusive perks including the opportunity to name the ski or snowboard line after your favorite young ripper.
More details on the campaign and the YOUth line of skis and snowboards can be found at http://bit.ly/cskick.
About Coalition Snow
Coalition Snow started with a team of women from Lake Tahoe who knew we couldn't sit around and wait for someone else to design the equipment that would help us push our limits, master our skills, and feel confident and alive on the mountain. So we took things into our own hands and launched the world's first company specializing in performance skis and snowboards designed by women, for women. www.coaltionsnow.com