TREW hires new VP of design from Dakine

PRESS RELEASE: Portland, OR (November 6. 2017) – TREW, designers and builders of style-inspired, kick-ass performance outdoor apparel, is proud to announce they have hired Brittany Crook as VP of Design and Development, effective immediately.

trew hires vp design

Brittany Crook, new VP of design and development at TREW.

An integral part of the tight-knit team at TREW, Crook will be responsible for all aspects of product design and oversight of manufacturing.

Building on strong outdoor design roles at FYI and Arc'teryx, Crook most recently led Women's Snow & Bike design at Dakine, incorporating a new aesthetic and building two new fits, in addition to aligning design efforts brand-wide for consistency of brand presence and new category opportunities. Crook's love of the outdoors extends into the mountains where she's an avid snowboarder, splitboard mountaineer, mountain biker, and surfer, a perfect combination for the Portland area.

"We're stoked to add Britt to the TREW team," said Chris Pew, Founder and President at TREW. "She has the great combination of focused experience in our core market, a strong design background and a cutting wit that works well in our office. We look forward to leveraging her talents to refine, renew and refresh the TREW line. We're not having a baby, but it sort of feels like it!"

"I'm really excited to join TREW," said Crook. "Honestly it's such a good fit for me because at TREW, function, style and fun are all tied for first place. That's how you get 'Technylish' which is more or less what I'm known for! Every chance I get, I climb mountains, play in deep pow, have fun in small waves and make goofy jokes… In my new role at TREW, I look at it like I'm making amazing gear for great friends I haven't met yet."

About TREW:
Born in Hood River, OR, TREW was started by passionate backcountry skiers and snowboarders who simply believed they could make better gear. Starting with highly technical outerwear, TREWs vision strategically expands into all aspects of outdoor apparel and life. TREW believes that the outdoors is a place for fun, laughter and friends and is determined to change the way the outdoor industry designs and sells products, for the better. Visit TREWgear.com for more information.

More from TransWorld Business

Burton unveils U.S. Snowboard Team Olympic uniforms

Industry vet Jordan Mead on the future of sales reps

Protect Our Winters names new executive director