PRESS RELEASE — Zeal Optics launched its annual "Buy A Goggle, Plant A Tree" program that will run November 17 through the month of December. For every pair of goggles sold online at zealoptics.com, at their Boulder flagship location and through retailers, Zeal Optics will work with the American Forests to plant a tree in the Rocky Mountain backcountry.
Since the launch of this program, Zeal Optics' customers helped plant more than 2,500 pine trees. This winter, their goal is to introduce 2,000 new trees to surrounding forests. Annually Zeal Optics partners with American Forests to help offset Zeal Optics' environmental footprint and to protect their amazing outdoor resources. Buy A Goggle, Plant A Tree was launched to directly connect its community with the program.
"This holiday season for our 'Buy A Goggle, Plant A Tree' program, we're really excited to partner with 100 of our top retail accounts to help give back to the forests that inspire us," said Zeal Optics' Mike Lewis. "The response to this program last year was amazing and American Forests does such a great job of not only planting, but also protecting forests. This partnership truly embodies our ethos of 'Use Less, Give Back & Explore More.'"
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