Sunrise surf shop heads to Bali to compete in Oakley Surf Shop Challenge

Dane Jefferys, Ryan Briggs, Garrett Carmichael, Cody Thompson; photo courtesy of Oakley

Sunrise, from left to right: Dane Jefferys, Ryan Briggs, Garrett Carmichael, Cody Thompson; photo courtesy of Oakley

You live to surf, you work at a surf shop, your team competes in a regional shop team challenge, and your team wins. What does it all mean? It means that as a finalist of Surfer magazine's Oakley Surf Shop Challenge, you've won an expense-paid, trip-of-a-lifetime to Bali.

The Oakley Surf Shop Challenge pits four-man teams (two surf shop pros and two shop employees) against each other for a chance to win $10,000, an advertising spread in Surfer magazine, and the title of best surf shop in the country. The seven shops who made it to the finals in Bali this year are Surf Ride (Southwest champs), Sunrise (Southeast champs), Sweetwater (Mid-Atlantic champs), 7th Street (Northeast champs), Channel Islands (Northwest champs), HIC (Hawaii champs), and Revolution (West champs).

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Before these teams boarded their planes and headed for surf paradise, we took the opportunity to glean from them some locals-only knowledge about their shops' home towns. Lucky for us (and you) they obliged. Next up is Dane Jefferys and Garrett Carmichael from Sunrise Surf Shop in Jacksonville Beach, Florida. (For info from the Southwest champs, click here.)

And one last thing: Good luck to the finalists—you're all winners in our book—and you can follow the contest here:

Photo courtesy of Sunrise Surf Shop

Photo courtesy of Sunrise Surf Shop

Where is the best place to grab a coffee, to lunch, and most important, to surf?
Best coffee: Deli-comb. Best lunch: Tacolu. Best surf: Pier Bowl.

Tell us about the local trends. What are the top three brands in your shop, trends in your town, and places to be seen?
Sunrise: Brands in the shop: Billabong, Volcom, and Hurley. Trends in town: living a relaxed, laid-back lifestyle. Places to be seen: Most travel through town on bicycles and beach cruisers, but if you want a scene, we suggest: The Ritz, Green Room Brewery, and the tequila bar at TacoLu’s.

Surf lore: share with us a story about your town. It can be fact or fiction, but it has to be relatively well-known by local standards.
Sunrise: Mayport Poles is one of the most fun waves around—it breaks down the beach from a long inlet and is protected on a big northeaster. Legend has it that when they were dredging in the ’70s, the guy in charge of pumping the sand got drunk, fell asleep, and pumped sand for more than 12 hours. That’s why the wave still breaks well today.